Zariin

Based in Vasant Vihar, New Delhi, Zariin was founded in 2010 by sister-duo Mamta Gupta and Vidhi Gupta. A leading jewellery label with a presence in over 21 countries and more than 200 stores worldwide, Zariin celebrates the occasion of life. Creating a beautiful amalgamation of Indian techniques and artisanal craftsmanship with the aesthetics of the contemporary West, the brand gives new meaning to “Modern Indian”. Fashion advocates look at Zariin as striking a fine balance between culturally inspired detailed designs and minimalism.

Affordable luxury at its best, Zariin promotes the notion to ‘Wear Jewellery Everyday’. Zariin sets itself apart from the industry standards, with its signature look of raw, uncut gemstones dipped in 22kt gold, encouraging its wearer to unapologetically embrace their flaws and imperfections.

It did not take long for the brand to receive international recognition. In 2013, Zariin was awarded the GRAZIA Young Fashion Award for excellence in accessory design as well as the ELLE Graduate in Jewellery. It was soon picked by renowned boutiques like Anthropologie in the United States, Saks 5th Avenue in the Middle East, and Babylone and Hankyu department stores in Japan. Many renowned celebrities have been spotted wearing Zariin including Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Nargis Fakri, Soha Ali Khan, Kalki Koechlin, and the stars of hit TV series –All My Children and Gossip Girl.

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