Video Production

About Us:

BLARE Video was formed in 2005 in Fresno, California by filmmaker and technology buff Justin McAleece and entrepreneur and marketer Blake Barnett. Their mission was to create the best quality video productions possible for local businesses that did not have the large budgets that bigger brands might. To that end, they designed a completely tapeless, high-definition workflow which would allow stunning image quality while being much faster and more economical to edit than film.

The Challenge:

“We want to produce for our local partners spots that are worthy of being aired during the Superbowl, without being too expensive. How do we do it?”
That was the challenge the partners committed to solving, and the solution came in the way of advances in technology which took video image quality into the stratosphere and allowed for substantially smaller crews, saving substantial amounts of money. These savings were then passed onto customers, allowing even a mom and pop or regional business to enjoy high-quality production values at a fraction of the previous costs.

As put by Project Manager Blake Barnett “High-Quality video production is now accessible to so many more businesses that anyone who doesn’t have a video strategy is at a disadvantage. While a business might think they cannot afford a real video production crew and professional editing and graphics, they would be surprised that they don’t need $250,000 to pull off a great, professional-looking spot.”

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