The Digital Coach 101

Let’s start with this inescapable, unavoidable and irrefutable fact: People today spend twice as much time online as they did just a decade ago. This digital devotion has not only changed the way we connect and communicate with others, but also the way we shop. As much as 80% of people research products online first before making a final purchase decision, which makes marketing in the digital space essential to the growth and success of your business.

Plainly put, if you want to get it on online, you have to have a digital marketing strategy. But, before we even get into the nuts and bolts of what that is, we need to explore what actually mean when we talk about digital marketing in general.

Digital marketing is an over-arching terms for all your marketing efforts that happen online. So, anything you do to promote your product or service on social media, via email, through organic search on Google, and on your website, all falls under the umbrella of digital marketing.

Marketing has always been about connecting with potential customers at the right time and in the right place, meeting them where they are already spending large amounts of time and money. In today’s world, that place is online

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