Retriever Digital

Are FREE SEO Reports Worth The Money

Is It Worth Accepting A FREE SEO Report?

SO, you get many emails daily from various SEO agencies offering free reports on your website – we even get them and we are a digital marketing agency – as do many of my cohorts. Why do we all get these emails? Basically due to the fact that certain agencies send out mass spam emails to any email address and as they are usually based in the Far East – do not worry about being collared by spam bots – filters that check for spam email, if they get “caught” they will just open another IP address and carry on sending out spam emails. Cold calls offering free reports Again, the phone never stops ringing, from agencies, usually those in the UK, that are calling you to offer a free search engine optimisation report.

Why?

There is usually a different reason to that of the spam emails above; and that the agency has probably – not always – in my experience of people calling me!! – looked at your website and noticed that it is not ranking well, due to its current optimisation levels, content, social media, linking and more.

They have taken the time to invest in looking at the issues that stops the site from being “Google friendly”.

Is There Value In A FREE SEO Report?
YES.

Unless you are an expert in SEO, how are you going to know whether your website is fully optimised or not?

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How To Measure Your Return On Investment For A Digital Marketing Campaign

Why Measure Your Return On Investment For A Digital Marketing Campaign?
Digital marketing is always changing, this has been caused by Google’s algorithm changes and higher competition from businesses using the internet for marketing promotions. Digital marketing includes search engine optimisation (SEO) and social media to promote a business and its website, gone are the days when a campaign could be measured by the amount of visitors the site has produced. Whilst these are fairly easy to report on and measure they do not entirely show the marketing contribution to the bottom line.
The marketing department is increasingly being asked what the return on investment (ROI) is from their digital marketing campaign. How do you report that the digital marketing campaign is working, what the return on investment (ROI) is?

What Is The Return On Investment
To understand what the ROI is, we need to understand what the goals or aims of the company are, what they wish to get from a digital marketing campaign and then measure these goals. For this we need to look at the Key Performance Indicators (KPIs) and the goals for each one.
Here are some types of key performance indicators:

1. General Performance – Traffic, leads, Reach
2. Channel Based – Website, blog, social networks, search engines
3. Source based performance – Direct traffic, Organic search, referrals, email, PPC
4. Campaign based performance – Lead generation, click throughs, conversions, conversion rates
Setting realistic and measurable goals

Once you are agreed on the KPIs, the next stage is to measure these, what style of report and how these are presented. It may be necessary to change the KPIs over time and thus the goals too. The report can simply be an excel spreadsheet with incoming enquiries that result in sales. So collaboration between the sales department and marketing is a clear indicator here.
QUICK NOTE: There are methods by which a digital marketing campaign can present bespoke telephone numbers to independent IP addresses, so that calls can be monitored, which backs up the results produced from a campaign to support the return on investment report.
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