Introduction
The sale through tender offers makes all the sense
GESINAR was a company that from the nineties until the beginning of 2000 specialized in the sale of properties through auctions. The life of the company went through various avatars and owners, but it can be called as a success case within the real estate sector, fruit of an innovative and disruptive strategy.
The current technology has facilitated the management of auctions through web portals such as www.bidup.es. The possibility of auctions managed and endorsed by Notaries has also been much easier legally. In any case, I do not necessarily speak of auctions but, simply and simply, establish a specific period (one month can be a reference) of which interested buyers are informed and during which competitive offers are accepted.
Offers can arrive successively. It is very important to keep a strict control of the information and to avoid that the buyers know each other and agree. In any case, it is an open competition and anyone can arrive with the best offer until the last minute. Ultimately, you can go to a Notary for faith of competitive offers in sealed-price envelopes. The imagination is the limit.
The obvious advantages of this strategy
From the point of view of marketing are many. The first one is that we can turn the price of the tortilla over inflated to negotiate later. Here we can leave with a lower price without committing to the buyers to close it. Exiting below the market price will allow us to gain the attention of active buyers who, by definition, are those who have not yet found what they are looking for.
It is very important, of course, to be completely transparent from minute 1 and promptly inform the buyers of the conditions of a sale in buyers' contest. The date for the admission of offers must be clear, as the transparency of the process and its minimum organizational details must be clear so as not to confuse the participants.
Through this strategy, we will also create in potential buyers a sense of opportunity that, well managed, will benefit us with a higher closing price.
A perfect argument for recruitment
What should move us, ultimately, is the possibility of giving a better service to the owners who entrust us with the sale of their property. We must value this strategy as a differentiating element and leaving evidence that, through the other sales alternative, we will never get the best possible price.
This marketing strategy should be accompanied by a strong promotion campaign in different channels, starting with the communication in the pre-sale phase to our buyers with registered demands. An open house is always a tool that works if it is done with the fresh product, even better if it is before publishing the offer in portals. Good landing and presentation materials (web page, property video, property dossier, copys ...) are essential to cause the impression we are looking for in those interested. Of course, this whole process is full of opportunities to project a first level public image of our company in the RRSS.
Second thought
To think that the forms and criteria of commercialization are something static and immutable is an error. In reality, they must change with the market situations and adapt to the change in the balance of power between the different players and stakeholders. At this moment, the power has the sellers in most of the property markets, so it is necessary to take it and take advantage of the situation in favor of our client owner. Another thing will be when we return - we will return - to a market dominated by buyers, like the one lived during the Great Crisis. In this roller coaster that is the real estate market, it is best to hold on tight and shout justly.
GESINAR was a company that from the nineties until the beginning of 2000 specialized in the sale of properties through auctions. The life of the company went through various avatars and owners, but it can be called as a success case within the real estate sector, fruit of an innovative and disruptive strategy.
The current technology has facilitated the management of auctions through web portals such as www.bidup.es. The possibility of auctions managed and endorsed by Notaries has also been much easier legally. In any case, I do not necessarily speak of auctions but, simply and simply, establish a specific period (one month can be a reference) of which interested buyers are informed and during which competitive offers are accepted.
Offers can arrive successively. It is very important to keep a strict control of the information and to avoid that the buyers know each other and agree. In any case, it is an open competition and anyone can arrive with the best offer until the last minute. Ultimately, you can go to a Notary for faith of competitive offers in sealed-price envelopes. The imagination is the limit.
The obvious advantages of this strategy
From the point of view of marketing are many. The first one is that we can turn the price of the tortilla over inflated to negotiate later. Here we can leave with a lower price without committing to the buyers to close it. Exiting below the market price will allow us to gain the attention of active buyers who, by definition, are those who have not yet found what they are looking for.
It is very important, of course, to be completely transparent from minute 1 and promptly inform the buyers of the conditions of a sale in buyers' contest. The date for the admission of offers must be clear, as the transparency of the process and its minimum organizational details must be clear so as not to confuse the participants.
Through this strategy, we will also create in potential buyers a sense of opportunity that, well managed, will benefit us with a higher closing price.
A perfect argument for recruitment
What should move us, ultimately, is the possibility of giving a better service to the owners who entrust us with the sale of their property. We must value this strategy as a differentiating element and leaving evidence that, through the other sales alternative, we will never get the best possible price.
This marketing strategy should be accompanied by a strong promotion campaign in different channels, starting with the communication in the pre-sale phase to our buyers with registered demands. An open house is always a tool that works if it is done with the fresh product, even better if it is before publishing the offer in portals. Good landing and presentation materials (web page, property video, property dossier, copys ...) are essential to cause the impression we are looking for in those interested. Of course, this whole process is full of opportunities to project a first level public image of our company in the RRSS.
Second thought
To think that the forms and criteria of commercialization are something static and immutable is an error. In reality, they must change with the market situations and adapt to the change in the balance of power between the different players and stakeholders. At this moment, the power has the sellers in most of the property markets, so it is necessary to take it and take advantage of the situation in favor of our client owner. Another thing will be when we return - we will return - to a market dominated by buyers, like the one lived during the Great Crisis. In this roller coaster that is the real estate market, it is best to hold on tight and shout justly.
Contact Info
Address:
6028 Stallion Dr
Loveland
Co 80538
United States
Loveland
Co 80538
United States
Tel:
(970) 541-1495
Website:
https://realtors-in-loveland-co.business.site/
Hours of operation
| From | To | From | To | From | To | ||
|---|---|---|---|---|---|---|---|
| Monday | Open | ||||||
| Tuesday | Open | ||||||
| Wednesday | Open | ||||||
| Thursday | Open | ||||||
| Friday | Open | ||||||
| Saturday | Open | ||||||
| Sunday | Open | ||||||
