Qualitative Analysis

The Internet feeds decision-makers with a fire hose of information: market information, new technologies, politics, policy, regulations, foreign affairs…the list is endless.And then you have to do what all decision-makers get paid to do…make decisions that affect everything from tactical issues to the survival of your company…make a wrong move…poof…you’re gone…just like the manager of your favorite NFL team. And even when you make all the right management decisions–think of Mark Fields at Ford–but still don’t share price and shareholder value–you’re still gone. For some, it’s bad karma…for most, however, they were not able to distill all that information and make the right decision…either they got something wrong or they missed something and their competition ate their lunch.

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