Introduction
Mr. John Harrobin is the former Chief MarketingOfficer of Verizon
He served in various operational management and senior executive roles in a progressive career spanning 18 years and earned a reputation as a thought leader and strong executor. John was instrumental in Verizon Wireless’s rise to the top position in the wireless industry, forged strategic partnerships with Apple, Microsoft, and Google that shaped the mobile ecosystem, and transformed pricing, content, and distribution strategies for both Verizon Wireless and FiOS.
John has a consistent track record of building successful brands, identifying breakthrough growth initiatives, pioneering the use of data and digital tools, and developing integrated marketing programs that deliver value. He developed brand identity, advertising, and promotions and managed Verizon’s $1.5 billion+ media budget. He also introduced propensity modeling for customer acquisition and retention programs and econometric modeling for media investment decisions.
He served in various operational management and senior executive roles in a progressive career spanning 18 years and earned a reputation as a thought leader and strong executor. John was instrumental in Verizon Wireless’s rise to the top position in the wireless industry, forged strategic partnerships with Apple, Microsoft, and Google that shaped the mobile ecosystem, and transformed pricing, content, and distribution strategies for both Verizon Wireless and FiOS.
John has a consistent track record of building successful brands, identifying breakthrough growth initiatives, pioneering the use of data and digital tools, and developing integrated marketing programs that deliver value. He developed brand identity, advertising, and promotions and managed Verizon’s $1.5 billion+ media budget. He also introduced propensity modeling for customer acquisition and retention programs and econometric modeling for media investment decisions.
Contact Info
Address:
California
California
US 37203
United States
California
US 37203
United States
Tel:
Hours of operation
| From | To | From | To | From | To | ||
|---|---|---|---|---|---|---|---|
| Monday | Open | ||||||
| Tuesday | Open | ||||||
| Wednesday | Open | ||||||
| Thursday | Open | ||||||
| Friday | Open | ||||||
| Saturday | Open | ||||||
| Sunday | Open | ||||||
SIMILAR BUSINESSES NEARBY
