How To Market An App

There are several strategies that experienced app marketers will turn to when explaining the best approach on how to market an app. A few of these marketing strategies center around app advertising and incentivized downloads, but mostly it’s all about user acquisition and retention. The Mobile app marketing companies in our network offer individual services and packages that combine multiple services that cater to the specific needs of each client and project. Below is a high level overview of just some of the services that are offered.
App Store Optimization (ASO)
ASO will contribute huge success to your app, if done correctly. There’s key components that are necessary to the overall search ability within the app stores: keywords, categories, screenshots, and app description. These app store assets will need a skilled app marketing team who understands the importance of these components, and can allow your app to stand out from the rest.
Social Media Management
Social media sites allow news to travel fast. There’s nothing better than word-of-mouth to spread the news of your app’s launch. Content will be shared vastly throughout the social media sites such as Twitter, and Instagram causing a wonderful domino effect. This is a sure bet to engage users and increase downloads.

Top earners spend $30,000 annually marketing their app.
PR Outreach
Getting just one app review or feature story placed in reputable online tech publications such as Techcrunch or TUAW can be the jumping off point to app store success. Remember that the staff at Apple and Google Play who pick their featured apps also follow these sites. Additionally, it’s the app marketing companies and PR Firms that have ongoing relationships with these editors.
Marketing Videos
Showcase your app to potential users with video. Only video allows you to demonstrate the product benefits and exciting features of your app. Video has been proven to increase downloads and drive traffic to the app store.
Press Releases
Getting notable content into the media is golden. App marketing companies will help write and publish your app’s press release to accredited networks throughout the news industry. This will help by creating an angle for the press and also assist editors in forming a story around your launch.
Advertising Campaign Management
Ad campaigns are designed to generate downloads. A properly budgeted and executed ad campaign and slingshot your app to the top of the charts within your category, providing higher visibility, increased ratings and reviews and driving downloads.

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