How Ranking Factor Of Google AI Has Changed With Time

Let’s start this post with the question “How often do you find yourself struggling to rank on the Google?” The main reason behind this struggle? Off course the one and only Google algorithms. We all know that Google has changed over the time and with each update it is authenticating the route in which SEO marketers should process their work. Now, here emerge another buzz question

Is search engine changing faster than SEO industry?
It is hard to break it up to you but Yes! The SEO industry is constantly facing “Catch and understand” scenarios. One of the biggest examples of this, statistical analysing and demoting of websites that rolled out in 2005.

What is the statistical analysis of 2005?
This rollout is considered one of the most important developments in the field of search engine algorithms that has changed the way professional used to prepare SEO strategies. The ranking factor in the SEO evolved with this particular update. Now link ranking factors not only depends on the quality but also on statistically relevant quantities of the anchor text. Although the quality of the SEO link remained as an important factor it eventually made an impact on the ranking factor.

Penguin update- the year 2012
In 2012 the Google took out another algorithm update from its Pandora box namely Penguin update which was focused on the link ranking. This one algorithm has brought the storm in the SEO industry and made search engine optimization professionals think what it could bring in the world of SEO.
It took several years to before experts came out with a plausible explanation backed by several citations from the search engine researchers.

Link ranking algorithm was a milestone in the SEO industry that totally changed the way how SEO experts used to think about the ranking factors related to links. After this algorithm update, SEO was no longer about the number of links or anchor text.

Ranking Factors for AI Era
The artificial intelligence commonly known as AI is effectively growing in the current era. In the present situation, around 30% of search queries are answered by the AI. In fact, one of the recent survey reports revealed that Google has been using for all the time in 2018, surprising? Although this was a part of experiment Google has did last year it surely raised the question “is there a way AI has modified the Google ranking?”

If you follow the right path to learn about the AI algorithm approach then, you may find that AI is already running with the full speed and this growth have not shown any signs of slowing down anytime sooner. Websites who are optimised to answer frequently asked questions can obtain an advantage with the growth of AI.

However, this doesn’t mean that old ranking factors are not as significant as they used to be. In fact, these factors are still crucial when it comes to weeding out spam and finding out relevant search queries.
In the end, it surely worth to add AI algorithm on the list of the best search engine optimization techniques. For further information on the AI visit Qdexi Technology today!

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