Concentric Marketing

At Concentric Marketing, we follow an inbound marketing system that helps our clients be found by more customers who are actively looking for their products or services online. We use a measurable, proven system to transform these prospects into leads and buyers.

Traditional ‘outbound’ marketing focuses on interrupting people at a time when they are probably not ready to buy. Such marketing activities include advertising, telesales and direct mail; all methods that are becoming much less effective as technology makes it easier for consumers to filter out these adverts.

The figures speak for themselves. Market research shows that inbound marketing generates leads at just 62% of the cost of traditional outbound marketing. It’s not surprising that many firms are now switching their campaigns towards Inbound Marketing.

The inbound marketing process:

We follow a proven Inbound Marketing process which consists of attracting more visitors to your website through ranking higher in search engines, business blogging, online content creation and social media marketing.

By using the best lead nurturing practices, you can convert more of these visitors into qualified sales leads by using lead generation and lead nurturing best practices.

We give you tools to analyse your marketing performance over time, and perform continuous testing to maximise conversion rates and sales.

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