Brandhunter (Pty) Ltd

BrandHunter is a premier shopping club that helps fashion and electronics brands liquidate their overstock in exciting flash sales at discounted prices. There is incredible potential for online private clubs in South Africa, which surprisingly remains untapped. BrandHunter will tap into this clear potential by solving a sizeable problem for both consumers seeking heavily discounted high value well known local and international brands and for the reputable brands seeking an inexpensive non diluting way to liquidate overstock.

Our mission at BrandHunter is to become the clear market leader in premier shopping clubs in South Africa by end of 2014, to become the primary brand associated with exclusive access to the most desirable consumer brands, and to be first choice for high value brands seeking to liquidate overstock.

A seamless and simple shopping experience, with purchases (called ‘Finds’) delivered to the customer’s (called ‘Hunters’) place of work or residence. Hunters receive email notification of upcoming flash sales several days prior to the sale. The notification includes the starting time and duration for the flash sale, as well as a preview of some of the brands and items on offer. Sales period is not specific as it is determined by many factors: 1)the deal 2) stock availability 3) the marketing plan for the month . Majority of the sales last between 7-14 days, and will begin at 6am on a working day – this is because most online shoppers prefer to shop from work, due to availability of free internet.

BrandHunter offices are located in Cape Town. Through our current third party courier/s, we deliver to Hunters in all major centers being Johannesburg, Cape Town, Pretoria, Durban and Port Elizabeth. At the end of the sale, the courier collects the items from all relevant suppliers and repackages them with BrandHunter packaging at a logistics center. Because items are collected in single runs from each of a select number of brands on sale, there is significant capacity for order numbers, which are then be delivered to Hunters within 5 to 7 days of the end of the sale.

Successful execution is what will determine a unique customer experience built on the following pillars, through which BrandHunter will derive a competitive advantage.

1. Exclusivity :
The shopping club will come to be seen as highly exclusive and available to only the most discerning and brand aware consumers. This brand positioning will be supported by our marketing efforts, ‘fashionability’ of our brand portfolio, and the look and feel of the site, resulting in a differentiation in consumers’ minds between the competition and us. This will be the primary aspect of the shopping experience for the consumer, as opposed to the more mass-market feel of competing sites. As well, the limited time during which sales will be on, along with the limited duration that a Hunter will be allowed to keep an item in her cart (set at 10 minutes) will create a sense of urgency for the consumer and encourage impulse buyers make purchases, which will contribute to high conversion rates.
2. Price :
BrandHunter stock will be discounted from the normal retail price which appears in competing sites. Consumers will come to identify us with much more competitively priced items than any of the established indirect competitors.
3. User experience :
We will make it enjoyable to purchase on BrandHunter. We have set up a 3 step process where the Hunter logs in, selects the items she would like to purchase and then makes the payment in a simple and easy-to-follow way. The user interface will be clean and inviting, encouraging Hunters to browse shop and buy. Attention to detail with the visual elements on the site will be key. The key thing will be to be seen to deliver on time, as opposed to being seen to deliver quicker than competitors. Consumers will understand that in order to benefit from heavily discounted prices, waiting times may be longer than with other channels.
Brandhunter will use the customer experience to learn about its consumers, the Hunters, and adapt to their needs. This is by far the most important aspect of the consumer experience, as it will enable us to grow into a consumer centric business as opposed to one focused on pre-conceived ideas of what it takes to be successful. To this end, early on we will aim to offer non-scalable customer service and continue to create constructive ways to relate with Hunters.

		From	To	From	To	From	To
Monday	Open	6:00	18:00
Tuesday	Open	6:00	18:00
Wednesday	Open	6:00	18:00
Thursday	Open	6:00	18:00
Friday	Open	6:00	18:00
Saturday	Open	6:00	18:00
Sunday	Open	9:00	14:00