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Applause Applause — Creative Branding & Digital Agency in Melbourne | Netflix vs Virtual Reality: Is the content more exciting than its medium?

“Narcos or just Google Glass
Who has potential to reach the mass?”
Hold up, there’s a virtual war going on?

Well, standing today, it doesn’t really seem like a fair battle. On one hand, you have Netflix — the cornerstone of any millennial weekend (and the self-proclaimed competitor of sleep), and on the other, you have Virtual Reality — those bulky goggles that VR not sure if we need. But as it turns out, this fight is legit, and it’s happening right now.

Cool, tell me more!

Want to read more click here: http://blog.applauseapplause.co/netflix-vs-virtual-reality-is-the-contentmore-exciting-than-its-medium/

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Our Email: yo@applauseapplause.co

Applause Applause — Creative Branding & Digital Agency in Melbourne | Is your advertising tired?

“I AM ONE WHO BELIEVES THAT ONE OF THE GREATEST DANGERS OF ADVERTISING IS NOT THAT OF MISLEADING PEOPLE, BUT THAT OF BORING THEM TO DEATH.” — LEO BURNETT
But only if there was legislation to support that.

Kidding aside, that statement has some truth to it though. To understand that, let’s understand what ‘tired advertising’ or ‘advertising fatigue’ means. Simply put, advertising fatigue is when your consumers get tired of viewing the same ads.

When ads become an excuse to go to the loo.

When ads become an excuse to go whip up a sandwich.

When ads give birth to a revolutionary concept like ‘skip ads’.

This is detrimental to ad spend and conversion, and can have a negative effect on your brand, ultimately leading to low ROAS (Return on Ad Spend).

Basically, you end up spending on ads to only decrease their value.

want to read more click: http://blog.applauseapplause.co/is-your-advertising-tired/

Our Website: http://blog.applauseapplause.co

Our Email: yo@applauseapplause.co

Creative Branding & Digital Agency in Melbourne | How will autonomous cars deal with road rage?

“STEP INTO YOUR SELF-DRIVING CAR
WITH HUMANS, ARE THEY PERHAPS, AT PAR? ”
In 1888, people of Baden-Württemberg (a state in southwest Germany) had seen what they believed was the work of some kind of devil, and no, it wasn’t pineapple pizza. In fact, they had seen Bertha Benz driving the first petrol ‘production’ vehicle developed by her husband Karl Benz. She was the first person to undertake a journey of about 106 kilometers in a car. So people who saw her on the streets in this horseless carriage moving without any visible force were bewildered. One hundred and thirty years later, we now have the same reaction that the people of Baden-Württemberg had back in 1888 when we see a driverless car on the road. Yes, autonomous cars are here, and we’re not quite sure if they’re here to stay.

want to read more click: http://blog.applauseapplause.co/how-will-autonomous-cars-deal-with-road-rage/

Our Website: http://blog.applauseapplause.co

Our Email: yo@applauseapplause.co

Creative Branding & Digital Agency in Melbourne | What is ‘good’ brand design?

“GOOD BRAND DESIGN, IS GOOD BRAND DESIGN.”
Some say.

But does it really mean anything?

Or is just an arrangement of words that just are meant to sound profound while being utterly pavlovian?

Yes, there is some truth to it. Marty Neumeier in his book ‘The Brand Gap’ had pasted ‘This is not a brand’ under Nike’s swoosh which spoke volumes as to the contribution of a logo, and the limitations of a logo in as of itself.

But let’s wind back a little.

“What is even a brand?”, you might wonder. And isn’t ‘good’ brand design basically just the design I like?

Want to read more click here: Creative Branding & Digital Agency in Melbourne

LOOKING FOR GOOD BRAND DESIGN? GIVE US A SHOUT OUT. WE’LL BE HAPPY TO HELP.

Our Website: http://blog.applauseapplause.co/

Creative Branding & Digital Agency in Melbourne | Should you ever send nudes to your chatbot?

“THINK, IF A BOT COULD SEE YOU NAKED
WHEN PRIVACY IS A GAMBLE, WOULD YOU STILL TAKE IT?”
If you clicked on a link titled, ‘should you ever send nudes to your chatbot’, we’re assuming not everything is going great with you. In that case, may we suggest a revolutionary new app called SnapChat? Oops, too late! A recent data report compiled by the popular analytics platform Dashbot (and cited in an article by the Verge) unveiled that about 2.5% of the images that people sent to chatbots are essential, nudes.


Now, we know what you’re thinking — “People get lonely, And it’s better to spend time being naughty with artificial intelligence than end up pestering people with your nudes in real life.” Well, you’re right, to an extent — because messing with artificial intelligence is kinda real life. For those of you still unaware of this cyborg called Dashbot, wait a minute. Let’s introduce you to the concept of a chatbot. Something that sounds like Autobot, but may behave like a Decepticon. Yes, it could Transform your reality. (Okay, that’s the end of our Transformer puns!) So, a chatbot is an internet bot or a code written by a bunch of geniuses, and this code responds to you like any person or your friend would on a social media platform like Facebook, Twitter, WhatsApp, Instagram etc. Cool?

Want to read more click here: http://blog.applauseapplause.co/should-you-ever-send-nudes-to-your-chatbot/

Our Website: blog.applauseapplause.co

Our Email: yo@applauseapplause.co